How to Optimize Web Design for Conversions
A question I often get asked is, “how do I go about optimizing the design of my website?” In a …
Marketing Measurement
Marketing Measurement is fundamental to any company operating on the internet. Having an accurate and comprehensive Web Analytics tool helps the marketer to understand important insights such as campaign success, customer value and profitability per market segment.
Data Privacy? Do Your Part: Analytics User Management
When I started working in IndexTools, many customers accessed their web analytics data using a single username and password. In …
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Five Predictions For Web Analytics in 2011
Predicting the future invariably means you will be wrong most of the time. However, it is an interesting process to …
Mobile Marketing for E-commerce: Insight Into Real Data
Up to 7% of all e-commerce website traffic is now coming from mobile devices, with a median of 3.5%. At …
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Analytics And Testing: What Comes First?
As a long time conversion optimization consultant, I have asked this question dozens of times, for each client I have …
Targeted Marketing using Behavioral Analysis
The following poll was taken at a web seminar with Search Marketing Now: Getting from “What Happened?” to “Why?”, sponsored …
Google Analytics Wishlist
The other day, while updating my Amazon wishlist, it came to my mind that I should also update my Google …
Web Analytics Tools: Question Generation Machines
The most important question in web analytics is “Why?”. The answer to every “Why?” in web analytics is also “Why?”. …
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