The Inevitability of the Tag Management System
As your online business grows in both size and scope, so does the volume of the underlying code to make …
Marketing Measurement
Marketing Measurement is fundamental to any company operating on the internet. Having an accurate and comprehensive Web Analytics tool helps the marketer to understand important insights such as campaign success, customer value and profitability per market segment.
Analytics Data Can Be a Content Website’s Best Friend
As the Internet focuses more on content, especially high-quality content, as a way to keep visitors engaged, blogs both large …
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Top Three Characteristics of Data Driven Organizations
I was sitting on a flight from San Diego to Newark and then Stockholm. From huddle leader at XChange to …
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Web Analytics Lessons from 1930 Unemployment
What do your numbers mean? To objectively measure them they need to be highly specific, but in order to understand …
Tag Management Systems and Website Innovation
Ghostery, a popular browser plugin that allows users to see what tag-based applications are installed in the site being visited …
Web Analytics Evolution
Visitor interactions with websites have changed substantially in recent years due to the development of advanced browsers and extensive implementation …
Web Analytics in Germany
Some weeks ago I had a chat with Daniel Waisberg and he asked me if I had any "data that …
Web Analytics Process – Measurement & Optimization
This article is a review of a model proposed by me and Avinash Kaushik in a two-part paper we wrote …
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Analysis Exchange – Optimizing The World
A new year has dawned and if you’ve been short of resolutions for 2011, perhaps I can help. Last year, …
Organizational Requirements to a Successful Optimization Program
Our work in both analytics and optimization gives us a unique perspective on a broad range of client objectives, organizational …
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