Analytics Data Can Be a Content Website’s Best Friend
As the Internet focuses more on content, especially high-quality content, as a way to keep visitors engaged, blogs both large …
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Implementation
The implementation of an analytics, testing or targeting tool is a crucial step to a successful website. It allows the analyst to trust the data and take data driven decisions. An accurate Marketing Measurement enables the marketer to allocate budget to the most profitable acquisition channels and to provide the best user experience to both new and returning visitors.
Tag Management Systems and Website Innovation
Ghostery, a popular browser plugin that allows users to see what tag-based applications are installed in the site being visited …
Web Analytics Evolution
Visitor interactions with websites have changed substantially in recent years due to the development of advanced browsers and extensive implementation …
Web Analytics Process – Measurement & Optimization
This article is a review of a model proposed by me and Avinash Kaushik in a two-part paper we wrote …
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Data Privacy? Do Your Part: Analytics User Management
When I started working in IndexTools, many customers accessed their web analytics data using a single username and password. In …
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Analytics And Testing: What Comes First?
As a long time conversion optimization consultant, I have asked this question dozens of times, for each client I have …
Google Analytics Wishlist
The other day, while updating my Amazon wishlist, it came to my mind that I should also update my Google …
Web Analytics Tools: Question Generation Machines
The most important question in web analytics is “Why?”. The answer to every “Why?” in web analytics is also “Why?”. …
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