BigQuery Export for Google Analytics Premium
In June 2013, Google announced a new feature that enables the export of unsampled data from Views (Profiles) directly into …
Analytics Articles
The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors’ behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.
Visualizing Google Analytics Data With Fusion Tables
Have you ever secretly wished to do crazy visualizations with your Google Analytics data? I am sure you have! Well, …
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Top Data-Driven Marketing Terms
The coming year will likely bring even more data-driven initiatives and action to your organization. Get prepared for another tsunami …
The Challenge Of Advertising In The Big Game
This weekend, as I sat at home watching one of my favourite sporting events of the year, I found myself …
Understanding User Behavior via Visual In-App Analytics
Your target audience is a diverse bunch. You have soccer moms, working dads, home-based entrepreneurs, students, etc. You just released …
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A Data-driven Year Ahead
As a Web Analytics agency, at this time of the year we plan for the next 12 months. From budgets, …
Analyzing Business Blogs Using Google Analytics
Writing a blog is a great way to promote a business through quality and fresh content, which will (hopefully!) capture …
10 Actionable Google Analytics Tips
Since July 2013, I have been publishing weekly tips on the official Google Analytics Google+ page. I try to keep …
Add Real-Life Warmth to Digital Marketing
If you’ve ever walked through a Whole Foods store, you remember what the experience was like. There were fresh flowers …
Why Your KPIs Are Meaningless & What To Do About It
If like many companies, you report value as page view volume, visit volume, social likes or tweets, then your boss …
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