Strategies to Reverse Cart Abandonment
If your online shopping carts are having “abandonment issues,” you’re not alone. According to a recent research, cart abandonment rates …
Analytics Articles
The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors’ behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.
Optimize Your Site With Enhanced Ecommerce
Enhanced Ecommerce brings with it a new bag of toys for analysts and marketers. In this series of posts, I’ll …
Conversion Rate Maturity Model: Processes
When you start your Conversion Rate Optimization (CRO) journey you most probably do it chaotically. Unfortunately, the absence of regular …
Google Analytics Embed API Highlights
Early this spring the Google Analytics team released the Embed API, “a JavaScript library that allows you to easily create …
More Context With Google Analytics Benchmarking
Back in 2008, the Google Analytics team released a feature that was extremely innovative: Benchmarking. Fast forward a few years, …
More Actionable Google Analytics Tips
Early this year I published an article with 10 actionable Google Analytics tips. Since then, I wrote a few dozen …
Custom Definitions in Universal Analytics: A Case Study
In this post, I will cover some of the benefits of using Custom Definitions in Universal Analytics, as well as …
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Dashboard for AdSense Performance Analysis
Not long ago I published a post on the Google Analytics blog about the power of using AdSense and Google …
Google Analytics Demographic Segmentation Techniques
We all know that Google Analytics is a powerful tool for diagnosing and understanding what happened on our website and …
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In-Page Analytics Chrome Extension (by Google)
How often do you browse your website and think to yourself: “I wonder how often people visit this page and …