Partnering with data to create insightful stories
[Cross-posted from The Next Web] Whether you are a marketer trying to persuade people, a technologist building a startup, or …
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Analytics Articles
The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors’ behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.
Visualization Techniques to Communicate Data
So here’s the deal: you’ve spent a ton of time with your data and you know it inside out. You’ve …
Documentation Is the Backbone of Analytics
So, you can’t find enough time to do the stuff you want to do at work because you are very …
Google Analytics Segments in Data Studio
Not only is Data Studio now free for all (!) but, to add to our ever-growing excitement about the product, …
Machine Learning Through Google Tag Manager
This article was contributed by Mark Edmondson and Peter Meyer, both from IIH Nordic, specialists in online marketing and web …
Online Marketer, Web Analyst, or Data Scientist?
Of these 3 job titles, how would you describe yours? If you work in a very small company, you’re probably …
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Reporting Search Performance in Google Data Studio
SEOs of the world, rejoice! Google Data Studio has a new connector to bring Search Console data into the tool. …
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Keeping Track of Analytics with Measurement Plans
Do you really know what you’re measuring? You probably think so, right? You’ve implemented Google Analytics on your site and …
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SEO Opportunities with Analytics & Google Sheets
Google Sheets + Analytics = Simple, Actionable SEO Like many of us, I’ve spent hundreds of hours diving into analytical …
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Interactive Dashboards with Data Studio & Bigquery
The US Federal Elections Commission (FEC) has been publishing Political Campaign Finance data for years, but they haven’t made it …
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