10 Strategies to Optimize Conference Attendance
When my friend and the founder of Online Behavior, Daniel Waisberg, asked me to contribute an article, he gave me …
Analytics Articles
The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors’ behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.
The Three Heads of Online Analytics
Who would have thought that suggesting a new definition of web analytics would spark such a great conversation! As my …
Radically Rethinking Web Analytics
A recent post by my friend and former co-worker Stephane Hamel got me thinking about the future of Web Analytics. …
The Penultimate Definition of Analytics
As an analytics practitioner who does real analytics globally for a large Internet brand, I believe that definitions are important. …
Four Analytics Mistakes Even Experienced Analysts Make
It’s said that common sense isn’t common. I’d always scoffed at this sentiment until I started getting insights into the …
Four Analytics Mistakes Even Experienced Analysts Make Read More »
Nuts and Bolts of Chart & Graph Types [infographic]
The infographic below provides a quick list of the types of charts that are available for analysts/marketers out there. I …
Nuts and Bolts of Chart & Graph Types [infographic] Read More »
The Ultimate Definition of Analytics
Over the years I have seen all kinds of definitions for web analytics. Some are over simplified, some are just …
Customer Acquisition Analysis Using Google Analytics
Segmentation is one of the most important features of any web analytics package, and Google Analytics is no exception. If …
Customer Acquisition Analysis Using Google Analytics Read More »
Customer Recovery Can Solve Your Abandonment Issues
Some e-businesses are willing to accept the two to five percent conversion rates that have been standard for e-commerce for …
Customer Recovery Can Solve Your Abandonment Issues Read More »
Decision-Making: Just How Rational Is It?
We all like to think we’re rational beings. When faced with a decision, we like to think we’ll carefully weigh …