Google Analytics Custom Variables: Segmentation Power
Segmentation is the mother of all website optimization. That’s an extreme statement, but I believe anyone in the field would …
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Analytics Articles
The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors’ behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.
A Web Analytics Primer – What Does It All Mean?
I remember, when I first began my transition into web analytics, having been somewhat confused at all of the metrics …
Analytics Tribulations Of An SEO
KPIs definition, data accuracy, segmentation, and all those analytics best practices our readers know by heart apply to Search Engine …
The Definitive Guide to Google+ Analytics
Google Analytics has recently launched a new set of reports called Social reports, which can be used to analyze in-site …
KFC: Katz’s Framework For Conversion Rates
Why are insights so difficult to find in our web analytics charts and reports! Why don’t they jump out of …
Understanding Google Analytics Multi Channel Funnels
Last month I had the pleasure of participating in a Google+ thread started by Daniel Waisberg to discuss the usefulness …
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Web Analytics Experts – Lessons From Lego
In the last few months there were a few popular articles at Online Behavior. First Stephane Hamel’s post The Ultimate …
3 Key Trends for Web Analytics in 2012
Last year, around this date, I contributed to Klaas Knook’s Four Web Analytics gurus on key trends in 2011 at …
Responsibility & Accountability for Online Analytics
In my previous posts, I have discussed the characteristics of data driven organizations, proposed a revised definition of web analytics …
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Creating Effective Data Visualization
I love infographics. I love infographics and I love charts and I love graphs and I love pictures and I …