Google Analytics Sampling Demystified
So, you’re minding your own business, sifting through a client’s analytics data for some epic, revelatory insight that’ll blow their …
Analytics Articles
The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors’ behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.
Google Analytics Mystery: More Visitors Than Visits
I recently encountered a situation where a client was confused by a phenomenon that, at first glance, looks very odd …
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Measure Campaign Profits – NOT Return On Ad Spend
Sometimes mistakenly called Return on Investment (ROI), Return On Ad Spend (ROAS) is a commonly used measure to track advertising …
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Big Data – What It Means For The Digital Analyst
I just Googled “Big Data” and I got 19,600,000 results… Where there was virtually nothing about two years ago there …
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Mobile Search Traffic On The Rise – Things to Consider
Mobile search is becoming increasingly important as more people are on their devices looking for the best restaurants in town …
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Building A Bulletproof Analytics Implementation
Web Analytics implementations are never ending stories, there is always a small fix or a new feature that requires changes …
Using Google Analytics to Lift Sales in E-Commerce Sites
Showing the right product to the right person at the right time is one of the most important factors in …
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Write For Your Readers: Copyright Policies and EULAs
Over the last year or two, I’ve heard quite a bit of discussion spiked with a bit of outrage about …
Write For Your Readers: Copyright Policies and EULAs Read More »
Five Metrics To Optimize Mobile Shopping Experience
Mobile devices are rapidly displacing the desktop as the primary means to access the web and interact with the world …
Five Metrics To Optimize Mobile Shopping Experience Read More »
Measuring Social Media Impact with Web Analytics
Measuring the impact of social media on your bottom line is one of the most pressing challenges that marketers have …
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