Google Tag Manager: Coding & Naming Conventions
Earlier this year eConsultancy reported that Tag Management System (TMS) adoption is set to reach 50% by 2017. Hindsight may …
Analytics Articles
The articles below focus on Web Analytics & Optimization, the art and science of improving websites based on the analysis of visitors’ behavior. They focus on analyzing and optimizing marketing efforts, turning new visitors into customers and returning customers into loyal friends. Learn a broad range of techniques (such as social media, segmentation and other website optimization) in order to increase revenue.
A Guide to Google Tag Manager for Mobile Apps
Google Tag Manager (GTM) for mobile apps was first announced in August this year and has some great implications for …
The New Generation Of Digital Analysis Tools
A new generation of digital analysis tools is arriving. A generation where speed is king and customer data is united. …
Conversion Rate Optimization Maturity: Activities
Let’s have a closer look at the next Conversion Rate Optimization Maturity Model‘s pillar: Activities. We’ve already described People and …
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Conversion Rate Optimization Audit
Conversion Rate Optimization (CRO) is the process of continually improving a website or landing page to create the most effective …
Google Tag Manager (GTM): What Do I Need To Know?
Google Tag Manager was released about a year ago, and recent updates have made it a much more valuable addition …
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Are You Wasting Time on Statistical Trivia?
“Statistics are like a bikini. What they reveal is suggestive, but what they conceal is vital.” ~ Aaron Levenstein Understanding …
Mobile App Analytics Insights
The mobile app was the first non-web platform to be built into the Google Analytics suite as a first class …
Conversion Rate Optimization Maturity: Knowledge
I’d like to continue with the the topic I started to write a few months ago – a CRO Maturity …
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Powerful Custom Dimensions in Universal Analytics
Every now and then, your business requirements demand some metric or dimension that is not available out-of-the box in your …
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