AB Testing

A/B test consists of creating alternative pages for a specific page and showing each of them to a certain percentage of visitors. The redirects are usually performed by JavaScript tags, and cookies are used to provide the same versions to returning visitors. The most important advantage of this method over multivariate testing is the design freedom when it comes to layout changes.

This video, presented by Eric T Peterson, provides tips in order to succeed in Website Testing. Eric starts by showing the value of testing to website improvement, as he says: "Testing and Optimization allows you to slowly yet incrementally improve the quality of your website and improve the quality of the customer experience."
Online Behavior -
Testing is one of the most important techniques when it comes to website optimization. It shows us what the users like, how they react to design, which content they are looking for, which offer is more attractive, and so on. However, "users" are not a bunch of robots with the same needs and tastes.
Daniel Waisberg -