“Web Analytics is not the only Analytics we should be looking at”
Joe Megibow, VP and General Manager of Expedia, the world’s leading online travel provider, shares with us his view on the Online Analytics world. He starts by discussing the latest trends on the field, such as how companies are starting to act on the data; he also mentions an opportunity: the convergence of platforms in our space as we recognize that Web Analytics is not the only Analytics we should be looking at.
He discusses data collection strategy and how it can be used to understand customer behavior. He also provides insights on things that are difficult to measure, like data-driven culture, leadership, employees stickiness and others.
He shares interesting tips to CEOs looking to create a data-driven company and to newbies looking to build a successful career on Web Analytics.
Joe Megibow is currently the VP and General Manager of Expedia, the world’s leading online travel provider. In his role, Joe manages all aspects of Expedia’s US operations.
Prior to this role, Joe was the VP, Mobile and E-Commerce Optimization at Expedia, with global responsibility for Expedia’s mobile initiatives, including Mobiata, the leading provider of mobile travel apps. Joe also oversaw e-commerce optimization activities including leading-edge site conversion optimization techniques, marketing, site, and customer analytics, and site experimentation. Finally, he had product management responsibility for core eCommerce flows, including product search and checkout.
Daniel Waisberg is the Owner of Conversion Journey, a consultancy that provides insights on improving the performance of websites. He is also the founder & Editor of Online Behavior. He is a frequent speaker at industry conferences and member of the Advisory Council of the eMetrics Marketing Optimization Summit. You can follow him on Google+ or on Twitter @danielwaisberg.