In this interview, Stephane Hamel shares insights from the eMetrics Marketing Optimization Summit – Washington DC, 2010.
He speaks about the Online Analytics Maturity Model, a model he created in order to help companies to succeed in Web Analytics. The model is aimed at sparking discussions and bring interest to Web Analytics in organization.
He then provides tips on Web Analytics consulting, both for external consultants and for Analysts inside a company that need to interact with multiple teams. According to him, it is fundamental to align recommendations with the business objectives of the company and evangelize a data-driven culture inside corporations.
Stephane also talks about his new project: Google Analytics Addons, a collection of useful enhancements to improve the default Google Analytics implementation.
Stéphane is a leading voice for web analytics, helping businesses understand the value of online optimization. With over twenty years of experience, he has been on both sides of the fence, including client and agency, small projects to complete multi-site, multi-cultural ecosystems overhaul. Recipient of the Web Analytics Association Leadership and Technical Excellence Recognition and frequent speaker at the eMetrics Marketing Optimization Summit (San Jose, Washington, Toronto), and other conferences, he is also lecturing at the “Award of Achievement in Web Analytics” and “Introduction du Business Analysis” classes at the University of British Columbia.
Daniel Waisberg is the Owner of Conversion Journey, a consultancy that provides insights on improving the performance of websites. He is also the founder & Editor of Online Behavior. He is a frequent speaker at industry conferences and member of the Advisory Council of the eMetrics Marketing Optimization Summit. You can follow him on Google+ or on Twitter @danielwaisberg.