“Make sure you connect all the dots with all of these vehicles out there, including online and offline”
In this interview with Geoff Ramsey, CEO and Co-founder, eMarketer, we discuss the current state and future of Digital Marketing, both from customers and companies perspectives.
Geoff starts by discussing how a marketer can connect with (and influence) consumers online. According to him, the challenge is to reach them in a multitude of channels and engage with them both in the rational and emotional parts of the brain. He shares a theory on how to do it called Magnetic Content, from his book Digital Impact: The Two Secrets to Online Marketing Success.
He then provides tips to CMOs of large companies and small companies on how to improving digital marketing success. Geoff talks about online video as a marketing tool and how its importance is growing exponentially. Last, he answers to the question: what does the future of Digital Marketing looks like?
Geoff Ramsey, Co-founder & CEO, eMarketer
Geoff Ramsey is one of the most exciting visionaries in digital marketing today. In his role as CEO and co-founder of eMarketer, Geoff is not only on the cutting edge of new research trends and best practices, he offers a rich understanding and big-picture perspective of the digital age and its impact on marketing and media.
Geoff’s book, Digital Impact: The Two Secrets to Online Marketing Success, co-authored with Vipin Mayar, EVP of McCann Worldwide, has earned critical praise from industry leaders.
A highly regarded speaker with an engaging presentation style, Geoff keynotes at major industry events around the globe, including the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), Direct Marketing Association (DMA), Interactive Advertising Bureau (IAB), The Conference Board, and the Economist Conferences, as well as at Fortune 100 corporations including Google, Yahoo! and Visa. He is frequently quoted in The Wall Street Journal, Forbes, BusinessWeek and Advertising Age.
In 2011, Geoff received the ad:tech Industry Achievement Award, which honors individuals in the digital marketing space who have demonstrated consistent outstanding service, generated breakthrough ideas and fostered industry growth.
Daniel Waisberg is the Owner of Conversion Journey, a consultancy that provides insights on improving the performance of websites. He is also the founder & Editor of Online Behavior. He is a frequent speaker at industry conferences and member of the Advisory Council of the eMetrics Marketing Optimization Summit. You can follow him on Google+ or on Twitter @danielwaisberg.