Jim Sterne shares with us insights on what is new in the Web Analytics field and in the eMetrics Marketing Optimization Summit Washington DC 2010. The common thread on the last summit was maturity: how large corporations are taking advantage of analysis, testing, optimization and using it for customer relationships and revenue generation.
Jim also talks about his last book Social Media Metrics. Social media measurement is unique because it teaches us what our customers are talking about us and our competitors, which can be used in different ways to change our messaging, our channels and our response to customer problems.
Last, Jim predicts that the future of Web Analytics is one-to-one communication with customers.
Jim Sterne
Jim is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, he focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Jim has written six books on Internet advertising, marketing and customer service including, “Web Metrics; Proven Methods for Measuring Web Site Success.” He is the Founding President and current Chairman of the Web Analytics Association and is very pleased you could make it to the eMetrics Marketing Optimization Summit.
Daniel Waisberg
Daniel Waisberg is the Owner of Conversion Journey, a consultancy that provides insights on improving the performance of websites. He is also the founder & Editor of Online Behavior. He is a frequent speaker at industry conferences and member of the Advisory Council of the eMetrics Marketing Optimization Summit. You can follow him on Google+ or on Twitter @danielwaisberg.