Advertising And User Experience: Hand In Hand?
Five years ago, the mayor of Sao Paulo banned all billboards in the city. The rationale was that all advertising …
Testing & Usability
Getting To Know Your Landing Page Visitors
Landing pages are created to provide visitors with a better experience after they click on an ad, but too often …
Opportunities to Improve Mobile Shopping Experience
Mobile commerce opens the door to tremendous new opportunities for retailers. Worldwide mobile sales will grow to 163 billion dollars …
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Common Denominators between Targeting, Advertisement and Usability
Lately I have read and watched many interesting pieces on the importance of using advertisement and targeting in a positive …
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A/B Testing SEO friendly
I love testing. In my opinion, Website Testing is one of the most important conversion optimization techniques. However, it should …
Advanced A/B Testing Tactics That You Should Know
A/B testing sounds like a “no-brainer”. You make two versions of a webpage (A and B), split traffic amongst those …
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Cause, Effect, and Split Testing
One of the topics web analysts often deal with is analyzing the relationship between what a visitor sees and what …
Landing Pages Serving
What technology are you using to A/B test your banner ads? This question seems almost absurd in today’s online advertising …
User Experience Approach: Sketching
Up until a few months ago I was a User Experience Consultant (I just changed jobs). In my past I’ve …
Split Testing Framework
This article presents a framework for Split Testing. From an overview of the most common techniques (AB and Multivariate Testing) …