Analytics & Optimization - Online Behavior

Using Google Analytics to Understand Your Customers

There are multiple analytics tools that excel at Customer Analytics and fill gaps in areas where Google Analytics may not …

Table filters are a very powerful feature in Google Analytics. They allow you to perform deep analysis from within the …

In October 2014, Google Tag Manager V2 was officially released. In the wake of this major UI and functional overhaul, …

This article walks you through GA Effect, a web application that helps you identify whether events happening on your Google …

Google Tag Manager is truly incredible. The ability to make additions or alterations to your tracking and marketing tags without …

A few weeks ago I logged in to my Google Analytics account and saw the little yellow number 1 besides …

Google Analytics goals are a fantastic way to measure key activities on your website and enable a slew of analytics …

Google Universal Analytics enables marketers and web analysts to move towards user centric measurement using the User ID feature. However, …

Recently I published two articles at Think with Google discussing the importance of crafting stories when it comes to data …

Data is hard. Data being hard, and people accepting that data is hard, is lame. Why is data hard? It’s …