Setting Up Google Analytics to Measure Content
The content you provide to your visitors can make or break your brand. At the end, the information that you …
Analytics & Optimization
The New Google Analytics Mobile App
Today the Google Analytics team is launching a completely revamped Mobile App, which will make your data consumption easier, faster …
Data Enthusiasts Gathering At Superweek
Last February I attended Superweek Hungary to give a presentation on data analysis and learn from other industry peers about …
Demystifying Google Analytics Direct Traffic
A common question you might ask when going through your Google Analytics data is “Where do my users come from?” …
Understanding Google Analytics Goals & Funnels
In previous discussions, I’ve addressed the need for an analytical mindset, which involves understanding things and the interrelationships between them. …
Google Tag Manager: A Step-By-Step Guide
The more useful and relevant your site becomes, the worse it may actually perform. This happens because websites are continuously …
DoubleClick for Publishers & Google Analytics 360
Recently the Google Analytics team released two new integrations: DoubleClick for Publishers (DFP) for Google Analytics 360 and DoubleClick Ad …
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Funnel Analysis with Google Analytics Data in BigQuery
Conversion funnels are a basic concept in web analytics, and if you’ve worked with them enough, you may have gotten …
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Horses, Jockeys and Digital Analytics
This post is not about horse racing but bear with me for a second (the analogy is from my Dad, …
Explaining Google Analytics to Your Boss
Opening Google Analytics for the first time can be overwhelming. Graphs and reports, never-ending menus, and configuration settings that you …