When I started working in IndexTools, many customers accessed their web analytics data using a single username and password. In …
Data Privacy? Do Your Part: Analytics User Management Read More »
Predicting the future invariably means you will be wrong most of the time. However, Â it is an interesting process to …
Up to 7% of all e-commerce website traffic is now coming from mobile devices, with a median of 3.5%. At …
Mobile Marketing for E-commerce: Insight Into Real Data Read More »
As a long time conversion optimization consultant, I have asked this question dozens of times, for each client I have …
Ever been told that your feelings, your instincts, have no place in your analytics? That the only thing your gut …
Whether you got your start in Web analytics just recently or ages ago, you will inevitably go through the “newbie” …
The other day, while updating my Amazon wishlist, it came to my mind that I should also update my Google …
The most important question in web analytics is “Why?”. The answer to every “Why?” in web analytics is also “Why?”. …
Web Analytics Tools: Question Generation Machines Read More »
Editor note: this article was contributed by Avinash Kaushik, the Analytics Evangelist at Google, blogger at Occam’s Razor and Author …
This really feels like a “kiss and tell” article. Here’s why: Our industry is very collaborative. We share tips and …
Running a Web Analytics Company: Challenges and forbidden topics Read More »
