Decision-Making: Just How Rational Is It?
We all like to think we’re rational beings. When faced with a decision, we like to think we’ll carefully weigh …
Analytics & Optimization
The Inevitability of the Tag Management System
As your online business grows in both size and scope, so does the volume of the underlying code to make …
Analytics Data Can Be a Content Website’s Best Friend
As the Internet focuses more on content, especially high-quality content, as a way to keep visitors engaged, blogs both large …
Analytics Data Can Be a Content Website’s Best Friend Read More »
Top Three Characteristics of Data Driven Organizations
I was sitting on a flight from San Diego to Newark and then Stockholm. From huddle leader at XChange to …
Top Three Characteristics of Data Driven Organizations Read More »
Web Analytics Lessons from 1930 Unemployment
What do your numbers mean? To objectively measure them they need to be highly specific, but in order to understand …
Tag Management Systems and Website Innovation
Ghostery, a popular browser plugin that allows users to see what tag-based applications are installed in the site being visited …
Data Visualization: Social-Economical Differences in Brazil [infographic]
Inspired by the images published at WorldMapper.org, I decided to create an image that would represent the socio-economical differences between …
Data Visualization: Social-Economical Differences in Brazil [infographic] Read More »
Understanding Online Customer Experience
What if you discovered a fixable problem was costing your company a quarter of its revenues? Well, a recent survey …
Online Behavior Anniversary – A One-Year Retrospective
Today marks one year from the launch of Online Behavior. As I looked into the past and analyzed what I …
Online Behavior Anniversary – A One-Year Retrospective Read More »
Great Expectations as Mobile Commerce Matures
We recently experienced the first truly “mobile” holiday shopping season. eBay alone reported $100 million in sales on mobile devices …