Analytics & Optimization - Online Behavior

Measuring Social Media Impact with Web Analytics

Measuring the impact of social media on your bottom line is one of the most pressing challenges that marketers have …

Segmentation is the mother of all website optimization. That’s an extreme statement, but I believe anyone in the field would …

I remember, when I first began my transition into web analytics, having been somewhat confused at all of the metrics …

KPIs definition, data accuracy, segmentation, and all those analytics best practices our readers know by heart apply to Search Engine …

Google Analytics has recently launched a new set of reports called Social reports, which can be used to analyze in-site …

Why are insights so difficult to find in our web analytics charts and reports! Why don’t they jump out of …

Last month I had the pleasure of participating in a Google+ thread started by Daniel Waisberg to discuss the usefulness …

In the last few months there were a few popular articles at Online Behavior. First Stephane Hamel’s post The Ultimate …

Last year, around this date, I contributed to Klaas Knook’s Four Web Analytics gurus on key trends in 2011 at …

In my previous posts, I have discussed the characteristics of data driven organizations, proposed a revised definition of web analytics …