Analytics & Optimization - Online Behavior

Pan-Session Analysis With Google Analytics

When it comes to analytics, I am a big fan of pan-session analysis. Pan-session analysis provides insights across multiple visits …

This post was authored by Scott Shannon, a Senior Analyst and Google Analytics Certified Seminar Leader and by Melaine Fuentes, …

So, you are amazed at how Amazon personalizes their customer experience. And you have read article after article on how …

Do you know someone that is afraid of Analytics? Not afraid in the sense that if you open a dashboard …

This week Adam Singer, Product Marketing Manager at Google, posted a call for people to create “wrap-up” posts for 2012. …

Web analytics data is worth nothing if it can’t be used in the correct way. In order for it to …

Time and time again I have read articles from agencies and practitioners attempting to define a sound analytics process. In …

It is considered obvious and necessary for businesses to have an online presence of some sort. Accepted business practice also …

When you think about redesigning your website, you need to have a plan. To come up with a plan, you …

Google Analytics got a facelift early this year. After previously allowing users to work in the old version for a …