Analytics & Optimization - Online Behavior

Powerful Custom Dimensions in Universal Analytics

Every now and then, your business requirements demand some metric or dimension that is not available out-of-the box in your …

Google Analytics (GA) has always been a great tool when it comes to understanding and optimizing online behavior. But with …

Creating audience segments is one of the most important things you can do with a web analytics tool. When your …

A few months ago the Google Analytics team launched the Measurement Protocol, a powerful way for developers to send requests …

Not long ago I was faced with the challenge of explaining what is Web Analytics to someone that has no …

Dashboards are used across the world by most people (and organizations), either in the form of a car dashboard or …

A little over a year ago Daniel invited me to contribute to the Adwords chapter of his eBook on Google …

Adding a video to your website is a great way to engage your visitors, increase the amount of time they …

Just the sound of it – bounce rate – tells you most of what you need to know about this …

What makes a good analyst? Kevin Ertell from Sur La Table gave a magnificent talk at the recent E-Commerce Expo …