Caleb Whitmore, Founder of Analytics Pros and of the GAUGE conference, talks to Daniel Waisberg about Google Analytics latest developments and best practices when it comes implementing Google Analytics.
One tip that Caleb gives to newbies: create a goal. This adds a whole new dimension to Google Analytics, enabling a richer analysis of visitor behavior. He also shares insights on how to use the visitor flow feature.
One tip Caleb gives to highly advanced users: set up Custom Variables. This will enable Google Analytics uses to add another segmentation dimension, such as customer behavior or other actions done on the website.
Learn more about Caleb’s work processes on his presentation Google Analytics Planning
Caleb Whitmore is a veteran user of Google Analytics and a frequent speaker and contributor to blogs on the subject of Performance Marketing and co-author of the book Performance Marketing with Google Analytics. He is best known for helping clients to solve business and marketing challenges using Google Analytics.
Caleb is Founder of the GAUGE Conference, and founder of Analytics Pros, a Google Analytics Certified Partner providing specialized products, consulting, training, and support to agencies, start-ups and enterprise-level clients worldwide. Prior to this, Caleb built the Search & Analytics team at POP, a leading independent Interactive Agency and one of the first Google Analytics Authorized Consultancies.
Caleb lives in Bend, Oregon with his wife and children and in his spare time enjoys Hiking, Skiing and Fly Fishing with his family.
Daniel Waisberg is the Owner of Conversion Journey, a consultancy that provides insights on improving the performance of websites. He is also the founder & Editor of Online Behavior. He is a frequent speaker at industry conferences and member of the Advisory Council of the eMetrics Marketing Optimization Summit. You can follow him on Google+ or on Twitter @danielwaisberg.