Author name: Stephane Hamel

Lean Six Sigma for the Digital Analyst

Time and time again I have read articles from agencies and practitioners attempting to define a sound analytics process. In […]

I just Googled “Big Data” and I got 19,600,000 results… Where there was virtually nothing about two years ago there

Last year, around this date, I contributed to Klaas Knook’s Four Web Analytics gurus on key trends in 2011 at

In my previous posts, I have discussed the characteristics of data driven organizations, proposed a revised definition of web analytics

Who would have thought that suggesting a new definition of web analytics would spark such a great conversation! As my

Over the years I have seen all kinds of definitions for web analytics. Some are over simplified, some are just

I was sitting on a flight from San Diego to Newark and then Stockholm. From huddle leader at XChange to