Author name: Paul Koks

Fixing Five Common Google Analytics Setup Mistakes

Google Analytics can help your business flourish, but only if you get the setup right. Who wants to take decisions […]

The content you provide to your visitors can make or break your brand. At the end, the information that you

Table filters are a very powerful feature in Google Analytics. They allow you to perform deep analysis from within the

Are you struggling with Google Analytics segments every now and then? Would you like to learn how to use and build

Investments in Web Analytics can pay off big, but the degree of success depends on many factors. Simply said you

Segmentation is the key to greater understanding of your Web Analytics data. If you only look at overall bounce rate,

When it comes to analytics, I am a big fan of pan-session analysis. Pan-session analysis provides insights across multiple visits