Author name: Kristoffer Olofsson

Optimize Your Site With Enhanced Ecommerce

Enhanced Ecommerce brings with it a new bag of toys for analysts and marketers. In this series of posts, I’ll […]

In this post, I will cover some of the benefits of using Custom Definitions in Universal Analytics, as well as

This April, Google announced Content Experiments for mobile apps, managed through the Google Tag Manager (GTM) platform. This is great

In June 2013, Google announced a new feature that enables the export of unsampled data from Views (Profiles) directly into

Google Tag Manager (GTM) for mobile apps was first announced in August this year and has some great implications for

The mobile app was the first non-web platform to be built into the Google Analytics suite as a first class

Every now and then, your business requirements demand some metric or dimension that is not available out-of-the box in your