Author name: Georgi Georgiev

Georgi Georgiev is an expert internet marketer working passionately in the areas of SEO, SEM, and Web Analytics since 2004. He is the founder of Analytics-Toolkit.com and owner of online marketing agency & consulting company Web Focus LLC. He is a Google Certified Trainer in AdWords & Analytics. His special interest is in data-driven testing and optimization. Read more on LinkedIn.

Statistical Design in Online A/B Testing

A/B testing is the field of digital marketing with the highest potential to apply scientific principles, as each A/B experiment …

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