A Happy Marriage Between Google Analytics & iFrames
An iframe is a web page embedded in another page. It’s handy little hack that lets you include content from …
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Demystifying Google Analytics Direct Traffic
A common question you might ask when going through your Google Analytics data is “Where do my users come from?” …
Understanding Google Analytics Goals & Funnels
In previous discussions, I’ve addressed the need for an analytical mindset, which involves understanding things and the interrelationships between them. …
Google Tag Manager: Coding & Naming Conventions
Earlier this year eConsultancy reported that Tag Management System (TMS) adoption is set to reach 50% by 2017. Hindsight may …
Google Analytics Tips & Tricks From MeasureCamp
This article presents some of the Tips & Tricks shared by me in the MeasureCamp unconference, on a session called …
Digital Analytics For Non-Ecommerce Websites
It is considered obvious and necessary for businesses to have an online presence of some sort. Accepted business practice also …