Welcome to Online Behavior Insights 2011. We are very glad to start this year and excited about the new partnerships and features that will be live soon (starting with our migration to Drupal next week). We will do our best to provide fresh and interesting content for our readers. If you have any comment, idea, or feedback please let us know on the Contact Us page
Personalizing Your Homepage
Since you only have one chance to win a first time customer, you should better try hard! This article shows some examples on how to personalize your homepage in order to improve customer experience to each of your segments.
eMetrics Summit San Francisco? Here Is Why You Should be There!
Are you coming to eMetrics Marketing Optimization Summit in San Francisco (March)? No, why? Take a look at the presentations and interviews below to get an idea of what you can learn there:
- Interview with Jim Sterne, Founder of the eMetrics Summit and Chairman of the Web Analytics Association (WAA).
- Optimization Top Down / Bottom Up by Brian Eisenberg, did you know that optimizing websites is like losing weight?
- Q&A with Bryan Eisenberg and Eric T. Peterson, titans in the Marketing Optimization industry.
- Interview with John Lovett, Web Analytics Demystified Senior partner and WAA director.
And if you decide to come, use promo code OBSF15 to get 15% discount – for Online Behavior readers!
Unintended Consequences Of Targeting
According to a recent New York Times column, the reason why personalized marketing is being hailed as the latest breakthrough is that it “tries to show consumers the right ad at the right time.” From the standpoint of the advertiser, all this is indeed wonderful. Yet, it is worth asking whether there are reasons for concern. Read more about the Unintended Consequences of Targeting
Analytics For A Better World
The Analysis Exchange was created as a means of providing much-sought experience to web analysts through free website analysis for non-profits. Learn more about how it works and how you can get involved: Analysis Exchange – Optimizing The World
Web Analytics Association Code Of Ethics
Join the Web Analytics in its effort to treat consumer data with the respect and attention it deserves. Watch this short intro on YouTube or read the full text on the WAA website.
Book Of The Month
If you are a marketer, analyst or executive, you are often on the stage, trying to explain, educate and persuade people. Here is a book that can really help: The Naked Presenter: Delivering Powerful Presentations With or Without Slides
Learn more about how to use Facebook to market your website/product. In these slides you will learn the opportunities, challenges and real cases on Facebook Marketing.