Website Optimization

Website Optimization consists of a broad set of tools, methods, processes and strategies that have the objective to improve the website conversion rates. In the resources provided below you will find guidance when it comes to Behavioral Targeting, Split Testing, website usability and other important techniques to improve online experiences.

  • Defensive Design for the Web [book review]

    Defensive Design for the Web

    Defensive Design for the Web is an encompassing guide to creating successful error messages, help, forms, and other crisis points. This is an important subject as website visitors should find their way around whenever something goes wrong during their visit to a website.

    Online Behavior - April 3, 2011
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  • Web Analytics in Germany

    Web Analytics in Germany

    This article is a collection of thoughts from Web Analytics experts in Germany. A list of questions was send to each on the subjects of legal, business, and the users perspective when it comes to Web Analytics and they provided insights into the current status of the online industry in Germany. This topic is of great importance in a time where Germany government discusses the future of online tracking in the country (and possibly in Europe).

    Matthias Bettag - March 29, 2011
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  • Web Analytics Process - Measurement & Optimization

    Web Analytics Process

    This article proposes a Web Analytics Process framework that shows the steps and the flow that should be present when implementing Web Analytics in organizations with the objective to improve the experience of online customers. The process will enable companies to create a powerful data-driven culture, to measure customer interaction with the website, to segment visitors and understand how each group behave, to analyze campaign Return On Investment (ROI), and to optimize the website in order to increase profitability.

    Daniel Waisberg - March 1, 2011
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  • A/B Testing SEO friendly

    A/B Testing for SEO

    Website Testing is one of the most important conversion optimization techniques. However, it should be used taking into consideration the wider context of online marketing. In this post I will show a case study on how to account for SEO when using AB testing in websites. I will first discuss how A/B test can hurt SEO and then provide a way to solve the issues that might be caused by A/B tests.

    Michal Bitton Nassimian - February 21, 2011
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  • Managing Metrics at Expedia - Part III [video]

    Managing Metrics at Expedia

    In Part III (out of III), Joe Megibow, VP Global Analytics and Optimization at Expedia, goes over the issue of campaign attribution and how they have dealt with it at Expedia. He also talks about Testing, Voice of Customer and Mobile Optimization.

    Online Behavior - January 29, 2011
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  • Managing Metrics at Expedia - Part II [video]

    Managing Metrics at Expedia

    In Part II (out of III), Joe Megibow, VP Global Analytics and Optimization at Expedia, goes over the six main lessons that he learned while building a framework to manage Expedia metrics and optimization efforts.

    Online Behavior - January 24, 2011
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  • Managing Metrics at Expedia [video]

    Managing Metrics at Expedia

    In Part I (out of III), Joe Megibow, VP, Global Analytics and Optimization at Expedia, goes over the reason why the company invest so heavily in Analytics and Optimization: to be relevant to their customers and to continue to be the leader brand on the travel industry.

    Online Behavior - January 19, 2011
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  • Personalization - Response Based Segmentation Strategy

    Personalization and Segmentation Strategy

    You only have one chance to create your first impression. Learn more about selecting the main message for the homepage of a website with two very unique target audiences can be very complicated. By segmenting and targeting your traffic you will be sure to provide the best experience for each individual segment.

    Phillip Klien - January 18, 2011
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  • Analysis Exchange – Optimizing The World

    Analysis Exchange

    The Analysis Exchange was created as a means of providing much-sought experience to web analysts through free website analysis for non-profits.  The process can take as little as three weeks and can be a huge bonus to organisations that have no budgetary scope for web analytics. Learn more about how it works and how you can get involved.

    Emer Kirrane - January 12, 2011
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  • Jim Sterne - Marketing Optimization Guru [interview]

    Jim Sterne Interview - Marketing Optimization Guru

    Jim Sterne shares with us insights on what is new in the Web Analytics field and in the eMetrics Marketing Optimization Summit Washington DC 2010. Learn more about online maturity, social media measurement and the future of Web Analytics.

    Online Behavior - January 5, 2011
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