Website Optimization

Website Optimization consists of a broad set of tools, methods, processes and strategies that have the objective to improve the website conversion rates. In the resources provided below you will find guidance when it comes to Behavioral Targeting, Split Testing, website usability and other important techniques to improve online experiences.

  • Understanding Google Analytics Multi Channel Funnels

    Understanding Google Analytics Multi Channel Funnels

    In this post, Yehoshua Coren discusses several ways to use the Multi-Channel Funnels, a Google Analytics feature that can be used to understand which channels assisted in driving website conversions. Yehoshua also goes over some important definitions and challenges of this tool.

    Yehoshua Coren - March 15, 2012
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  • 3 Key Trends for Web Analytics in 2012

    Web Analytics Trends

    In this article Stephane Hammel discusses key trends for Web Analytics in 2012. He writes about the "social media bubble" and how websites should go about measuring Social Media ROI. He discusses the emergence of BIG Data, and how it will affect Web Analytics, and he discusses privacy concerns when it comes to web analysis.

    Stephane Hamel - March 1, 2012
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  • 3 Segmentation Strategies: Intent, GEO & Conversions

    Segmentation Strategies: Intent, GEO & Conversions

    Jim Eustace walks us through three main types of segmentation strategies (driven by a slightly larger number of targeting techniques) and describes the different scenarios that can be used to succeed with each of the strategies.

    Jim Eustace - February 22, 2012
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  • It is About The People AND The Data - Part II [video]

    It is About The People AND The Data - Part II

    In Part I David Coletti, VP Digital Media Research & Analytics, ESPN, talked about ESPN metrics across channels and how it finds ways to link them all together. In this presentation, David talks about channel (website, app, offline) usage across the days of the week and about their Fan Relationship Management (FRM).

    Online Behavior - February 21, 2012
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  • Multi-Channel & Attribution Analysis by Justin Cutroni Part II [video]

    Multi-Channel & Attribution Analysis by Justin Cutroni

    On Multi-Channel & Attribution Analysis Part II Justin Cutroni, Google Analytics Advocate, discusses the actionability of different reports on Google Analytics Multi-Channel funnel reports and how to use them to extract insights. He also shares insights on different attribution models.

    Online Behavior - February 20, 2012
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  • It is About The People AND The Data - Part I [video]

    It is About The People AND The Data

    In today’s multi-screen world, finding common measurement currencies, understanding consumer behavior and providing compelling content is simply becoming the price of entry. Hear from ESPN research and analytics on how they apply their insights and best practices to move "parallel path" conversations to unified and powerful storylines, serving fans and bringing advertisers measurable results.

    Online Behavior - February 10, 2012
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  • Caleb Whitmore - Google Analytics Tips [interview]

    Caleb Whitmore Interview - Google Analytics Tips

    Caleb Whitmore, Founder of Analytics Pros and of the GAUGE conference, talks to Daniel Waisberg about Google Analytics latest developments and best practices when it comes implementing Google Analytics. He also provides tips & tricks for newbies and advanced users.

    Online Behavior - February 5, 2012
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  • Advertising And User Experience: Hand In Hand?

    Advertising And User Experience

    The idea of advertising interacting with its consumers is not new. But where does online advertising sit in this context? How does it add to the online community? Advertising sets the stage to take control and incentivize what experiences take place, analytics allows us to measure them. If we play it right and measure the right information, it grants us the ability to take action, and enables a better experience.

    Jose Uzcategui - January 18, 2012
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  • The Three Heads of Online Analytics

    Analytics Competency Center

    Stephane Hamel shares a framework he uses as part of the Online Analytics Maturity Model to evangelize the role and benefits of an Analytics Competency Center. Learn how to tame the three heads of Online Analytics.

    Stephane Hamel - January 4, 2012
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  • Getting To Know Your Landing Page Visitors

    Landing Page Visitors

    Who are your landing page visitors, and what do you know about them? The answer to this question is the foundation for a successful landing page strategy. It will help you answer all of the questions about what should or shouldn't be on your page.

    Anna Talerico - December 28, 2011
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Online Behavior © 2012