Web Usability is essential in order to build a richer and simpler user experience and design pages that help users navigate the website and find what they are looking for easier. Usability principles are especially important when designing forms, call to actions, landing pages and navigation systems.
In this interview, we discuss about the Marketing Optimization industry today and tomorrow with Web Analytics titans Justin Cutroni and Jeff Gillis. We discuss interesting developments seen during the last eMetrics Marketing Optimization Summit.
This article presents a special approach to User Experience: sketching. It shows why this approach helps improving communication (both with co-workers and clients). It help communicate a more complete idea and can help get everyone involved thinking the same way and moving together in the same direction.
This presentation, by hjc New Media, shows the advantages to integrate usability and analytics efforts. It starts by presenting an introduction to the field of web usability, why it is important, and its Return on Investment.
This presentation, from Scott Baldwin, proposes a way to use sketches (drawings) in order to plan user experience when engaging with a client. According to the creator this is faster, it improves communication, it clarifies thinking, and it gets everyone in the same page. His approach to user experience uses 4 P’s: Paper, Pens, People, Place.
This presentation, from Daniel Waisberg, shows techniques on how to perform Conversion Optimization and SEO in an integrated way.
This book is a strategic and practical guide to building usable and converting websites. It goes over the importance of web design from a financial point of view and provides important insights to succeed on it. The authors are data-driven and show ways to measure web design success while explaining the usability reasons for such.
Don’t make me think is a classic in Web Usability. This short and highly illustrated book presents concepts that can easily improve any website. The author has a very funny and easy writing style, which makes for a fast and productive read.
This book covers techniques needed in order to extract the most value out of testing. It provides examples and how and where to get started rich examples that demonstrate the power of testing when it comes to improving conversions and revenue.