Web Usability

Web Usability is essential in order to build a richer and simpler user experience and design pages that help users navigate the website and find what they are looking for easier. Usability principles are especially important when designing forms, call to actions, landing pages and navigation systems.

  • Four Analytics Mistakes Even Experienced Analysts Make

    Analytics Mistakes

    It's said that common sense isn't common. I'd always scoffed at this sentiment until I started getting insights into the analytics of some pretty big companies. Not mom and pops or small businesses, but experienced consultants and big business. It seemed to me that even the experienced people tend to make some pretty common mistakes, all of them very easy to fix.

    Kent Clark - December 7, 2011
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  • Usability Principles from Jakob Nielsen [video]

    Usability Principles from Jakob Nielsen

    In this short movie we learn about 10 Usability Heuristics taken from the work of Web Usability guru Jakob Nielsen.

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  • Information Visualization History [video]

    Information Visualization History

    Information visualization is an old profession, which dates way before the invention of graphing tools, infographics, and other modern visualization methods. This short video presents an interesting perspective on how our ancestors began to understand the value of a good visualization back in the caves.

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  • The Power of Words for Conversion Optimization [video]

    Conversion Optimzation

    This short video illustrates the power of words to radically change your message and your effect upon the world. It shows a great example of how to reach your customers by understanding what catches their feelings.

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  • Decision-Making: Just How Rational Is It?

    Rational Decision Making

    We all like to think we're rational beings. When faced with a decision, we like to think we'll carefully weigh the pros and cons of each possible course of action, then base our decision on a logical analysis. But it just isn't so. Social scientists have shown that decision-making is largely unconscious and automatic and can be manipulated by savvy marketers. Learn more about how those principles apply on Online Experiences.

    Michael Straker - October 31, 2011
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  • Customer Experience in the Age of Digital Banking

    Online Banking Experience

    As demand for access to online banking continues to grow and more customers rely on smartphones for managing their finances, banks and other financial service companies would do well to ensure that these transactions are easy to perform and that the cross-channel (mobile, web, call center) customer experience is as seamless as possible.

    Geoff Galat - October 25, 2011
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  • Common Denominators between Targeting, Advertisement and Usability

    Venn Diagram - Common Denominators between Targeting, Advertisement & Usability

    This article is a discussion on how to improve websites when it comes to targeting, advertisement and usability. We discuss some of the unintended consequences of targeting and banner & design blindness; we also provide usability tips for better using ads and call to actions on websites.

    Daniel Waisberg - June 15, 2011
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  • Great Expectations as Mobile Commerce Matures

    Mobile Ecommerce

    The era of mobile commerce isn’t around the bend—it’s already here. Those who approach this opportunity with a well-crafted plan for gauging and managing the mobile customer experience will be the ones who’ve set their mobile channels and their brands up for success.

    Geoff Galat - May 6, 2011
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  • Defensive Design for the Web [book review]

    Defensive Design for the Web

    Defensive Design for the Web is an encompassing guide to creating successful error messages, help, forms, and other crisis points. This is an important subject as website visitors should find their way around whenever something goes wrong during their visit to a website.

    Online Behavior - April 3, 2011
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  • Eliminate Customer Struggles for a Better Online Experience

    Improving Customer Experience

    A cohesive customer experience management strategy prevents much of pain associated with ineffective customer experiences online. A customer-centric approach to identifying such issues and preventing them from escalating out of control can keep your website from becoming the topic of the next #fail—or the late night talk show circuit, for that matter.

    Geoff Galat - March 22, 2011
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