The videos below are a collection of the most interesting videos (in terms of content and presentation skills) on Targeting & Segmentation, processes used by website owners to improve user experience by delivering the right content/design to the right person at the right time. They delve in interesting techniques such as segmentation, Personas and Behavioral Targeting campaigns.
In this presentation, Gary Kovacs, CEO of Mozilla Corporation, discusses the subject of privacy on the Web. Even though people would like to believe the Internet is a private place, it is not: "the price we are being asked to pay for all this connectedness is our privacy."
This commercial, produced by NFL Mobile, is a short and accurate representation of why companies should be focusing on the customer experience, not on the technology.
In this short animation, the BTBuckets team explain, using a day-to-day example, the importance of using Behavioral.
In this video, Bryan Eisenberg goes over the importance of using Personas in order to increase conversion rates. As Bryan says: "I never met a search engine that has a credit card", so SEOs should focus more on customer conversion and less in techniques to bring organic traffic: "most websites don't have a traffic problem, they have a conversion problem."
Malcolm Gladwell goes over the history of how Howard Moskowitz re-invented the spaghetti sauce. The important lesson on this video is that the use of segmentation enabled the explosion of whole new markets.
Emily Riley, from Forrester Research, starts her presentation with the following statement: "We must start focusing on what the consumer wants" She goes on to present her idea that we should allow customers to opt out from tracking, in a website that would enable people to decide in an organized manner, on what to be tracked, but not forbid or limit tracking.