Fishing From a Barrel | Free Behavioral Targeting Book
Editor Note: Following an agreement with Rob Graham, author of Fishing From a Barrel: Using Behavioral Targeting to Reach the …
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Targeting Books
The book reviews below intend to provide a summary of the most valuable books on Targeting & Segmentation, processes used by website owners to improve user experience by delivering the right content/design to the right person at the right time. They focus on analyzing visitor behavior and using segmentation to create Personas and Behavioral Targeting campaigns.