Behavioral Targeting is a process used by website owners to improve user experience by delivering the right content/design to the right person at the right time. It does so by recognizing visitors’ information (in the same spirit as Web Analytics tools) and using this information to create a personalized experience.
Mikel Chertudi describes the different levels of analytics maturity; beginner, intermediate, expert, and visionary. For each, he explains what they track, their metrics, the tracking tools, the customer benefit, the benefit to the marketer, and the benefit to the organization. Then he gives an example of how the Adobe site works now that it is optimized by analytics visionaries.
In this presentation, Gary Kovacs, CEO of Mozilla Corporation, discusses the subject of privacy on the Web. Even though people would like to believe the Internet is a private place, it is not: "the price we are being asked to pay for all this connectedness is our privacy."
Joe Megibow, VP and General Manager, Expedia, tells stories from his career, and demonstrates six important lessons that he learned based on his experiences in the analytics business.
Larry Freed, President and CEO, ForeSee, discusses the difference in today's customers, who are multi-channel, multi-device users and have much more control than customers had in the past. Freed emphasizes the need for measuring behavior and connecting a user's behavior through different channels, but explains that today, the most important measure of success is customer satisfaction.
Jim Eustace walks us through three main types of segmentation strategies (driven by a slightly larger number of targeting techniques) and describes the different scenarios that can be used to succeed with each of the strategies.
The idea of advertising interacting with its consumers is not new. But where does online advertising sit in this context? How does it add to the online community? Advertising sets the stage to take control and incentivize what experiences take place, analytics allows us to measure them. If we play it right and measure the right information, it grants us the ability to take action, and enables a better experience.
This commercial, produced by NFL Mobile, is a short and accurate representation of why companies should be focusing on the customer experience, not on the technology.
Good food and the feeling that you’re special are the two main reasons that many people return to the same restaurant. Websites should be able to deliver the same experience to its customers. Learn more about how to do it.
In this interview Daniel Waisberg talks to Phillip Klien, Co-founder of Predicta, BTBuckets and SiteApps, about how to optimize websites by making them more relevant to users. He also shares his thoughts on the future of the industry and talks about his newest project.
This article is a discussion on how to improve websites when it comes to targeting, advertisement and usability. We discuss some of the unintended consequences of targeting and banner & design blindness; we also provide usability tips for better using ads and call to actions on websites.