Phil Mui, Google Analytics Group Product Manager, talks to Daniel Waisberg about some of the last developments on the product. He goes over the history of Google Analytics and its strategy.
Phil talks about the Google Analytics team and the secret to its fast development pace. He also talks about his earlier position as a Stanford researcher (working on the genome project) and how it is related to Analytics. Phil ends the interview talking about the future of the Analytics field. According to him:
I hope that in 10 years Analytics for any business will be like the air that they breath. Google Analytics or analytics generally should be helping marketers and business people make better decisions based on the data that inform them what's going on. Today Analytics is an isolated functionality that is used for operational or sometimes tactical matters, but shouldn't we aspire to something more? Shouldn't we aspire to every decision that we make should be based on solid data?
Dr. Phil Mui is the product management lead for Google Analytics. He has been PM'ing Google Analytics since the first year of Google Analytics. He has a Ph.D. (EECS) from MIT and a Masters (Management) from Oxford University where he was a Marshall Scholar. Prior to Google, Phil was a bioinformatics researcher in Stanford University. He was also the founder of an early European display ads company, which was sold in 2000 before Phil went back to graduate school. Phil regularly speaks about Analytics and online measurements in industry conferences (eMetrics, SMX, SES, ad:tech) and academia (Wharton, Berkeley, SFSU). You can follow him on Twitter @philmui
Daniel Waisberg is the Owner of Conversion Journey, a consultancy that provides insights on improving the performance of websites. He is also the founder & Editor of Online Behavior. He is a frequent speaker at industry conferences and member of the Advisory Council of the eMetrics Marketing Optimization Summit. You can follow him on Google+ or on Twitter @danielwaisberg.