Jeff Jonas, IBM Chief Scientist & Distinguished Engineer, shares insights about his latest researches and how the analytics field will be transformed by the vast amount of data that we are already collecting. He talks about his newest project (G2) which, according to him:
This new technology, something that might be characterized as a “big data analytic sensemaking” engine, is designed to make sense of new observations as they happen, fast enough to do something about it, while the transaction is still happening.
He then proceeds to discuss the consequences and opportunities that we have as customer data swells with new touchpoints (web, social, mobile, auto) and is correlated with such disparate datasets as previous sales, the price of gasoline, and the weather. Jeff is interested in real-time "sensemaking" to fundamentally improve enterprise intelligence and make organizations smarter, more efficient and highly competitive.
Jeff Jonas is chief scientist of the IBM Entity Analytics group and an IBM Distinguished Engineer. The IBM Entity Analytics group was formed based on technologies developed by Systems Research & Development (SRD), founded by Jonas in 1984 and acquired by IBM in January 2005. Jonas's innovations have received wide coverage ranging from the Wall Street Journal, The Washington Post, and Fortune Magazine to MSNBC.
Known for his dynamic speaking style, Jonas frequently travels the world discussing innovation, national security and privacy with government leaders, industry executives, leading global think tanks, privacy advocacy groups, and policy research organizations, including the Center for Democracy and Technology, Heritage Foundation and the Markle Foundation.
He is also a senior associate at the Center for Strategic and International Studies. Jonas periodically testifies on privacy and counterterrorism in such venues as the White House before the President's Privacy and Civil Liberties Oversight Board, the Department of Homeland Security's Data Privacy and Integrity Advisory Committee, and other federally convened commissions.
Daniel Waisberg is the Owner of Conversion Journey, a consultancy that provides insights on improving the performance of websites. He is also the founder & Editor of Online Behavior. He is a frequent speaker at industry conferences and member of the Advisory Council of the eMetrics Marketing Optimization Summit. You can follow him on Google+ or on Twitter @danielwaisberg.
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