Lean Six Sigma for the Digital Analyst
Time and time again I have read articles from agencies and practitioners attempting to define a sound analytics process. In …
Big Data – What It Means For The Digital Analyst
I just Googled “Big Data” and I got 19,600,000 results… Where there was virtually nothing about two years ago there …
Big Data – What It Means For The Digital Analyst Read More »
3 Key Trends for Web Analytics in 2012
Last year, around this date, I contributed to Klaas Knook’s Four Web Analytics gurus on key trends in 2011 at …
Responsibility & Accountability for Online Analytics
In my previous posts, I have discussed the characteristics of data driven organizations, proposed a revised definition of web analytics …
Responsibility & Accountability for Online Analytics Read More »
The Three Heads of Online Analytics
Who would have thought that suggesting a new definition of web analytics would spark such a great conversation! As my …
The Ultimate Definition of Analytics
Over the years I have seen all kinds of definitions for web analytics. Some are over simplified, some are just …
Top Three Characteristics of Data Driven Organizations
I was sitting on a flight from San Diego to Newark and then Stockholm. From huddle leader at XChange to …
Top Three Characteristics of Data Driven Organizations Read More »