Author name: Paul Koks

Fixing Five Common Google Analytics Setup Mistakes

Google Analytics can help your business flourish, but only if you get the setup right. Who wants to take decisions …

The content you provide to your visitors can make or break your brand. At the end, the information that you …

Table filters are a very powerful feature in Google Analytics. They allow you to perform deep analysis from within the …

Are you struggling with Google Analytics segments every now and then? Would you like to learn how to use and build …

Investments in Web Analytics can pay off big, but the degree of success depends on many factors. Simply said you …

Segmentation is the key to greater understanding of your Web Analytics data. If you only look at overall bounce rate, …

When it comes to analytics, I am a big fan of pan-session analysis. Pan-session analysis provides insights across multiple visits …