Over the years I met countless analysts around the globe, be it in conferences, training programs, client meetings or online. Some were true analytics geeks and others were just starting their careers, but one thing that I have always felt was missing, especially for the beginners, is a place centralizing the top resources and programs available.
In this article I try to compile a list of the best available resources, both for general Analytics and Google Analytics specifically. In addition, I also provide a few resources for related fields that can be very handy for the Web Analyst, things like web development, statistics and visualization.
Please note that this article will be constantly updated to reflect the newest resources. So feel free to bookmark it! [Last Update: September 2013]
Google Analytics is an amazing tool, relatively simple for beginners but full of surprises for the literate Analyst. I am not saying that every one can implement the tool and start extracting insights right away, but for someone willing to learn it, it does not require a PhD; and for the super advanced analyst Google provides a wealth of customizations to make the tool work for him/her own purposes.
Below I provide the resources I recommend to get started with Google Analytics, but since the list is long I prepared a free PDF for those that prefer to download and/or print. Click the button below to download the PDF.
If you want to download or print the list to check later, here is a free PDF.
However, there is only so much a person can learn at his/her own by sitting at home, reading articles and using a tool. That's why conferences and academic courses have an important place in the learning process. Below is a list of conferences that deal mainly with Analytics & Optimization:
And when it comes to formal education, the Analytics field is far from where it should be, with only a few universities providing courses and diplomas on it. Please find below the list of academic resources created by Stephane Hamel and feel free to add to it or rate the courses if you have taken them.