It ain’t about the math it is about the relationships
In this video Jim Sterne talks to Thomas Davenport during the eMetrics Marketing Optimization Summit in San Francisco 2011. They go over Business Analytics tips, Tom’s books and the Analytics industry in general.
Thomas starts by telling a story from his last book (Analytics at Work) where analytics has benefited a company. He then go on to describe how a company should handle the process of connecting between analytics and business results. As he says “the idea for Analytics Targets is probably the most important decision of a organization.”
Thomas shares his insights about the idea of Analytics as a Process, People, Technology cycle. He also discusses ways to measure the level of “data-drivenness” of a company, video analytics, and tips for professionals just starting the analytics journey.
Thomas Davenport holds the President’s Chair in Information Technology and Management at Babson College and is responsible for the overall management of the Institute for Process Management. He is the author of two best selling books: Competing on Analytics: The New Science of Winning and Analytics at Work: Smarter Decisions, Better Results. Davenport is an Accenture Fellow, and in 2003, was the Academic Director of the Information Work Productivity Council, a research consortium of seven technology firms.
Voted the third leading business-strategy analyst (just behind Peter Drucker and Tom Friedman) in Optimize Magazine, Davenport is a world-renowned thought-leader who has helped hundreds of companies revitalize their management practices. He combines his interests in business, research, and academia having earned a PhD from Harvard University in social science and has taught at the Harvard Business School, the University of Chicago, Dartmouth’s Tuck School of Business, and the University of Texas at Austin. He has also directed research centers at Accenture, McKinsey & Company, Ernst & Young, and CSC.
Jim Sterne is the founder of the eMetrics Marketing Optimization Summit, current Chairman of the Web Analytics Association and author of Social Media Metrics.
Jim is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, he focuses his twenty five years in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Jim has written six books on Internet advertising, marketing and customer service.