Testing & Usability Articles

AB-Testing

In this article Georgi Georgiev discusses the misuse of statistical significance tests, the lack of consideration for statistical power, and the significant inefficiency of statistical methods. He proposes solutions to those issues inspired by clinical randomized controlled trials, which I call the AGILE statistical approach to A/B testing.

Georgi Georgiev -
google-optimize-analytics

In this article Sean McQuaide focus on how Google Optimize and its enterprise version, Optimize 360, will change your life by putting everything under one roof.

Sean McQuaide -
 testing-optimization-culture

This article, written by Google's Analytics Advocate Krista Seiden shows how to successfully build an optimization and testing culture by outlining an ongoing process for data usage, analysis and communication.

Krista Seiden -
Content experiments for mobile apps can be extremely valuable to a business. We are no longer dependent on long development cycles as soon as we want to test something new. And when we do want to test, we can do so faster, more accurately, and with more certainty to avoid costly mistakes based on hunches. Learn how!
Kristoffer Olofsson -
This article provides important statistical references and actionable tips in order to run A/B Tests in a professional way. The ideas reflected in this article will help you improve your A/B testing techniques for better decision making and conversion rates.
Yaniv Navot -
Before dismissing your great idea for the next campaign, ad, or website landing page, make sure you don't rely solely on qualitative data. By incorporating current neuroscience studies and other qualitative data to form hypotheses, you can begin testing these hypotheses thoroughly and interpreting the results to maximize your conversion optimization and create your next breakthrough campaign.
Chris Goward -
There can be defined several maturity stages of your online testing program. The more mature you do online testing the higher your chances are to get conversion lifts. If testing belongs to your responsibilities read it carefully and work on the progress to shift your organization up on the online testing maturity ladder.
Michal Parizek -