Behavioral Targeting & Segmentation Simplified [video]

In this short animation, the BTBuckets team explain, using a day-to-day example, the importance of using Behavioral Targeting and Segmentation on Websites. The conclusion: if you provide your guests (website visitors) with the food (content/design) they like, they will come to your party (become your customers) instead of going to your neighbors’ parties (competitors’ websites).