Videos

The videos below are a collection of the most interesting videos (in terms of content and presentation skills) on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to understand their customers and optimize websites using a data-driven method.

In Part I David Coletti, VP Digital Media Research & Analytics, ESPN, talked about ESPN metrics across channels and how it finds ways to link them all together. In this presentation, David talks about channel (website, app, offline) usage across the days of the week and about their Fan Relationship Management (FRM).
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On Multi-Channel & Attribution Analysis Part II Justin Cutroni, Google Analytics Advocate, discusses the actionability of different reports on Google Analytics Multi-Channel funnel reports and how to use them to extract insights. He also shares insights on different attribution models.
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In this presentation, Justin Cutroni, Analytics Advocate at Google, talks about techniques on how to do attribution modeling in order to have a full understanding of Marketing campaigns ROI. He goes over Google Analytics Multi-Channel Funnels and talks about what it can do.
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In today’s multi-screen world, finding common measurement currencies, understanding consumer behavior and providing compelling content is simply becoming the price of entry. Hear from ESPN research and analytics on how they apply their insights and best practices to move "parallel path" conversations to unified and powerful storylines, serving fans and bringing advertisers measurable results.
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Jeff Jonas, IBM Chief Scientist & Distinguished Engineer, shares insights about his latest researches and how the analytics field will be transformed by the vast amount of data that we are already collecting. Jeff is interested in real-time "sensemaking" to fundamentally improve enterprise intelligence and make organizations smarter, more efficient and highly competitive.
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Caleb Whitmore, Founder of Analytics Pros and of the GAUGE conference, talks to Daniel Waisberg about Google Analytics latest developments and best practices when it comes implementing Google Analytics. He also provides tips & tricks for newbies and advanced users.
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In Part II of Social Media Optimization, Guy Kawasaki presents additional tools and techniques to find interesting content to share on social media, from ghost writers to automatic feeds. He also talks about marketing a product on Facebook.
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Guy Kawasaki shares tips and tricks for Social Media optimization, showing detailed techniques on how he manages his Twitter account to maximize his Followers count and interaction. Guy also describes several ways a company can use Twitter to monitor a brand and its competitors.
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In this interview with Geoff Ramsey, CEO and Co-founder, eMarketer, we discuss the current state and future of Digital Marketing, both from customers and companies perspectives. He also shares insights on how to succeed in Digital Marketing for small and large companies.
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Market data clearly shows Google Analytics gaining ground everywhere. Stephane Hamel debunks some of the myths surrounding the tool and shows how great analysts are pushing the envelope to leverage it in creative ways.
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