Videos

The videos below are a collection of the most interesting videos (in terms of content and presentation skills) on Targeting, Testing, Usability and Analytics. They present strategies and techniques that will help website managers and marketing analysts to understand their customers and optimize websites using a data-driven method.

Joe Christopher, Analytics Director and Partner at Blast Advanced Media, speaks on tracking e-commerce on Google Analytics. His talk focuses on the business requirements, tracking recommendations, tracking e-commerce transactions, and powerful e-commerce custom variables.
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This presentation shows what is O'Reilly doing when it comes to data, their view of the space, and some suggestions about what to do with it: data shouldn't be a blackbox, nor a magic bullet, but staying curious all the time can help direct your company to its goals. Data is about enlightenment, nirvana, bliss.
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Dylan Lewis talks about what it takes to be a successful business analyst at Intuit. George Roumeliotis talks about what it means to be a data scientist at Intuit.
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Colin White, founder of BI Research talks about the difference between business analytics of the past and business analytics of the future. He gives examples of how the 'new' analytics can be used, applications, and challenges that are coming up in analytics now.
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This video helps webmasters and aspiring analysts to become familiar with the basic uses of Google Analytics. The talk touches the Administration, segmentation, and comprehension of basic Google Analytics data.
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With so much data available all the time, everywhere, making sense of it is difficult, but crucial. Many businesses decisions are on hunches and guesses, even though the necessary data exists to make an informed decision. Analytics improves the ability of decision-makers to gain actual intelligence from the vast amount of data that they have access to.
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Mikel Chertudi describes the different levels of analytics maturity; beginner, intermediate, expert, and visionary. For each, he explains what they track, their metrics, the tracking tools, the customer benefit, the benefit to the marketer, and the benefit to the organization. Then he gives an example of how the Adobe site works now that it is optimized by analytics visionaries.
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Dan Siroker of Optimizely talks about how to beat the back button and optimize for engagement. He imparts the following 5 lessons: Define Success, Reduce Choices, Focus on Your Call to Action, Fail Fast, and Start Today.
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Usman Haque, founder of Cosm, is an architect and artist. In this talk, he describes the new reality of data from sensors becoming more available and the uses and problems this creates. He gives the 'Bill of Rights' of data, and gives a glimpse of his view of the future of the Internet of Things.
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Randy Gelfand, Web Analytics Program Manager at IBM, describes how a large company like IBM with millions of webpages and dozens of products, manages analytics. He talks about the company's Data Model Extensions, which instantly aggregate analytics data from every IBM product. This data is then processed with Cognos, giving executives an easy-to-use dashboard with analytics on a global scale.
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