Getting To Know Your Landing Page Visitors
Landing pages are created to provide visitors with a better experience after they click on an ad, but too often …
Testing Articles
The articles below focus on Website Testing and Usability, two essential fields in order to improve the user experience and, ultimately, the website revenue. They show techniques that will help designing the user experience flow, implementing Split Testing methods and measuring which are the most effective pages to increase conversion rates.
Opportunities to Improve Mobile Shopping Experience
Mobile commerce opens the door to tremendous new opportunities for retailers. Worldwide mobile sales will grow to 163 billion dollars …
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Common Denominators between Targeting, Advertisement and Usability
Lately I have read and watched many interesting pieces on the importance of using advertisement and targeting in a positive …
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A/B Testing SEO friendly
I love testing. In my opinion, Website Testing is one of the most important conversion optimization techniques. However, it should …
Advanced A/B Testing Tactics That You Should Know
A/B testing sounds like a “no-brainer”. You make two versions of a webpage (A and B), split traffic amongst those …
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Cause, Effect, and Split Testing
One of the topics web analysts often deal with is analyzing the relationship between what a visitor sees and what …
Analytics And Testing: What Comes First?
As a long time conversion optimization consultant, I have asked this question dozens of times, for each client I have …
Landing Pages Serving
What technology are you using to A/B test your banner ads? This question seems almost absurd in today’s online advertising …
User Experience Approach: Sketching
Up until a few months ago I was a User Experience Consultant (I just changed jobs). In my past I’ve …
Split Testing Framework
This article presents a framework for Split Testing. From an overview of the most common techniques (AB and Multivariate Testing) …