Split Testing Framework
This article presents a framework for Split Testing. From an overview of the most common techniques (AB and Multivariate Testing) …
Split Testing
Split Testing is one of the most important techniques when it comes to website optimization. It shows what users like, how they react to design, which content they are looking for, which offer is more attractive, and so on. The most used methods for splitting website traffic are AB Testing and Multivariate Testing.
Test Segmentation for Higher Conversion Rates
Testing is one of the most important techniques when it comes to website optimization. It shows us what the users …