Serendipity Feeling Increases Online Conversion
Good food and the feeling that you’re special are the two main reasons that many people return to the same …
Split Testing
Split Testing is one of the most important techniques when it comes to website optimization. It shows what users like, how they react to design, which content they are looking for, which offer is more attractive, and so on. The most used methods for splitting website traffic are AB Testing and Multivariate Testing.
Common Denominators between Targeting, Advertisement and Usability
Lately I have read and watched many interesting pieces on the importance of using advertisement and targeting in a positive …
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Web Analytics Process – Measurement & Optimization
This article is a review of a model proposed by me and Avinash Kaushik in a two-part paper we wrote …
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A/B Testing SEO friendly
I love testing. In my opinion, Website Testing is one of the most important conversion optimization techniques. However, it should …
Personalization – Response Based Segmentation Strategy
You only have one chance to create your first impression. Selecting the main message for the homepage of a website …
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5 Tips & Tools to Boost Website Conversions
When it comes to website optimization (the art, and sometimes science, of improving website performance and increasing conversion rates), I …
Advanced A/B Testing Tactics That You Should Know
A/B testing sounds like a “no-brainer”. You make two versions of a webpage (A and B), split traffic amongst those …
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Cause, Effect, and Split Testing
One of the topics web analysts often deal with is analyzing the relationship between what a visitor sees and what …
Landing Page Segmentation For Higher Conversions
Your online traffic is like a mixed fruit basket, similar in many ways, but also very different. Marketing to a …
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Analytics And Testing: What Comes First?
As a long time conversion optimization consultant, I have asked this question dozens of times, for each client I have …